EPISODE 18:
Lovers of the Leaf – Danny Vazquez from Roma Craft
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Lovers of the Leaf – Danny Vazquez from Roma Craft

Here at the Roosevelt Room, we’re big fans of cigars and have a passion to help cigar retailers grow their business and better serve their customers.

In this new series, we’re bringing you some of the industry’s top shops and manufacturers on what’s worked well for them to build rapport across the country and how to create an experience in their brick and mortar that is unmatched.

Our first episode features Danny Vazquez, National Key Accounts Manager at Roma Craft.

Roma Craft is regarded as one of the strongest small-to-medium premium cigar companies in the world. 

Danny shares his insights in working with retailers across the country on what he’s seen work in being able to sell cigars, promote the boutique lines, and build strong relationships with sales reps so that your brick and mortar gets the attention and priority you greatly desire.

 What You’ll Learn  

  • Why building relationships and serving with value to your customer can lead to much greater opportunity.    
  • What are the things retailers can do to best serve and understand their customers.
  • How to build the right relationship with manufacturers.
  • And much more!

 

“I’m not a really good sales guy, I’m better like build relationship friend kinda guy.” 

 – Danny Vazquez

Key Takeaways

“What I want is a store that already has demand from it’s customers and has a fan that works it.” – Danny Vazquez 

“Seeing the shared responsibility and having the retailer give feedback in real-time to know what’s happening, that is monumental in a paradigm shift for me in a retailer perspective having to work with a manufacturer.” – Kyle Willis

Click here to check out Danny Vazquez

Click here to email Danny Vazquez

How to Get Involved

  • Visit N2Q online to learn how they can help you renovate your marketing strategies.
  • Join the marketing conversation with  Kyle Willis on Facebook in the Marketing from the Roosevelt Room group.

If you liked this episode, be sure to subscribe on iTunes and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


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