“Do what you can, with what you have, where you are.” – Theodore Roosevelt
Marketing from the Roosevelt Room
Businesses don’t have a foundation that recognizes who they are, where they are, and what they have to work with today. So, they try to reinvent the wheel when the wheel they had was just fine, it just wasn’t being used effectively.
Welcome to Marketing from the Roosevelt Room. We know there are countless marketing resources out there, and the last thing we want to do is add to the noise. However, in our fifteen years of experience, we have gathered a lot of knowledge about what will work in the industry, and what won’t. Our mission is to help you learn from our victories, avoid our mistakes, and gain some practical tools to apply immediately to your business to see it start growing and thriving at new levels.
Marketing is more the management of perception than it it is the execution of tactics.
One of the downfalls of so many businesses is the energy wasted trying in the pursuit of new, innovative tactics, campaigns, or strategies. More often than not, forward movement in your business isn’t about starting something new, but leveraging what you already have. Some of the best resources for your business are things that you already possess. Current clients are an example of this often untapped potential. Take some time to check in with current clients. What do you have to offer that they don’t yet know about?
Before you can pursue growth, it’s crucial that you make sure you have clarity around the offerings of your business. If marketing is the management of perception, branding is the refining of that perception. When is the last time you assessed the different components of your business? What is your company’s greatest asset? How would you describe the best customer you’ve ever worked with? Effective marketing begins with having a clear understanding of who you are and what you offer. What do you have that you do better than anyone else? When you can answer that question in a clear, succinct way, it will change the way you market.
Marketing campaigns don’t succeed when they fail to alleviate their customers’ pain.
Roosevelt once said, “Nine-tenths of wisdom is being wise in time.” The job of a good marketer is to be able to guide you and help you know when the time is right to do the new campaign or new website, the right tactics in the right timing. If you are serious about taking your business to next level, Kyle Willis and his team at N2Q (No to the Quo) can give you the support and wisdom you need, help you leverage the resources you already have, and clearly articulate your message and mission.