Building Identity and a Following as a Retailer Online with Brett Fry
Our cigar retailer series gets super practical and real as Brett Fry, owner of Tobaccology in Virginia, shares what goes into building an identity and following for a retailer online.
Brett has leveraged social media to create an incredible community around his shop. He’s built immense trust within Facebook groups and shares what has led to his success and how others can replicate it.
Brett’s real and no-nonsense approach will equip you to know how you ought to spend your time online and how to assimilate into online communities so you start off making the right connections, but also know when the time is to form and grow your own social communities.
What You’ll Learn
“I’m not in this to make a million-dollar in a year, I’m in this because I truly enjoy what I do. I wanted my shops to reflect the life and for me, that’s a comfort. ”
– Brett Fry
“While you are in the shop and being a part of the community there’s a lot of opportunities that arise. If you’re paying attention and mindful.” – Brett Fry
“There’s a lot of great insights and practical opportunity to be able to build greater interaction than just attention with our customers.” – Kyle Willis
Click here to check out Brett Fry of Tobaccology
How to get involved
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